About Us

The bond you share with your pets is an essential part of your life. Whether you have opened your home to dogs, cats, reptiles, birds, small animals, horses, or fish, we know their health and happiness means so much to you. The team at LoveToKnow Pets wants to help you learn, love, have fun, and grow with your pets.


Our Mission

LoveToKnow Pets is all about giving you accurate tools, recommendations, and information to help make you the best pet parent you can be. We want you to have fun and build a strong bond with your pet at the same time.

Our content is written by experts, for all pet parents. We want to help you learn about your pets, their health needs, and their personalities, without bias or a specific point of view. Everyone is welcome at LoveToKnow Pets, and we will always strive to give you the most accurate, up-to-date information to help you and your pets live your best lives.

Our Process

Our writers are experts in their fields, and our main focus is on sharing knowledge about all things pet in a fun and easily accessible way. LoveToKnow Pets is committed to educating everyone about the human-animal bond with an inclusive, authoritative style.

Editorial Policy

We follow LoveToKnow's Editorial and Advertising Policy, and are committed to our editorial standards that put the reader first. We base our editorial policy on these foundational principles.

  • Expert content. LoveToKnow Pets is written by experts with lived experience and professional training in pet care and pet health. When appropriate, we review content with certified veterinary sources to ensure accuracy, and we let you know when an article has been updated or reviewed by an expert.

  • Rigorous review. We love pets, and because of that, we want all of our information to be accurate and up to date. Our editor has extensive professional experience with the pet industry and our content goes through a rigorous process of fact-checking to make sure you are reading the best, most reliable content possible.

  • Frequent updates. The pet world is always changing. Making room for new ideas is essential, but we also prioritize reevaluating old content to make sure everything is current and best-in-category.

Standards and Values

We put pets and their parents first, and always strive to offer accurate, engaging information that helps you understand and care for your pets. We love our pets, and we know you do too. That’s why we work to make sure LoveToKnow Pets is for everyone.

Information about pets is often confusing, contradictory, and hard to find. Our goal is to make understanding your pet’s needs, wellness, and behavior easy and problem-free. Well-informed pet parents are the most successful in helping their pets live happy, healthy lives.

We want you to have fun, too! Sometimes, you just want to unwind and have a laugh with your pet. We know how important it is to take time to just be with your pet, learn interesting facts about them, and share your life with them. That’s why we will always work to give you the facts, and help you enjoy your pets’ antics, all at the same time.

Our Editorial Team

To ensure that every LoveToKnow article offers advice you can trust, our writers and editors are carefully screened for expertise and communication skills. Editors review every article to make sure it achieves our goal of providing the most expert advice on the web.

Ethan Mizer: Editor, LoveToKnow Pets

Ethan oversees the writers and experts at LoveToKnow Pets. He has 17 years of experience in the pet industry and publishing, and is the proud pet parent of two dogs and three cats.

Amber Drake: Writer

Amber is a dog owner and an expert in canine cancer, behavior, and nutrition. She is also an adjunct professor and has written authoritatively on a wide variety of pet-related topics.

Saleema Lookman: Writer

Saleema is a certified veterinary technician with more than 10 years of experience in the veterinary field. She has a lifelong passion for animals and communicating about pets through her writing.

Kelly Roper: Writer, Breeder

Kelly is a pet expert who has kept and loved all sorts of pets. She is experienced as a professional dog show handler and has bred dogs and various species of birds.

Clare Demming, DVM

Clare is a veterinarian who has treated various species, and she specializes in emergency care. Clare has an extensive background writing about pet health topics and is particularly interested in cardiology, surgery, and feline medicine.

Lisa K. Campbell, DVM

Lisa is a veterinarian with experience in emergency treatment, general practice, and shelter medicine. She also has expertise as an animal acupuncturist, and shares her small farm home with ducks, chickens, goats, rescue dogs, and foster cats.

Dr. Pippa Elliott, BVMS, MRCVS: Veterinarian

Pippa is a member of the Royal College of Veterinary Surgeons, and she specializes in veterinary surgery. She has treated a wide variety of animals, including tortoises, deer, and reptiles, among others, and likes to help explain complex pet health topics in clear, easy-to-understand writing.

Mychelle Blake: Dog Behavior Specialist

Mychelle is a Certified Dog Behavior Consultant, and has worked in various shelters and rescues across the country, in both a staff and volunteer capacity. She has extensive experience working with organizations such as the American Kennel Club to evaluate dogs’ behavior, and served as editor for the IAABC and APDT.

Jessica Gomez: Writer

Jessica’s background in pet rescue has facilitated her writing about all types of pets. She has served on the board of a non-profit animal rescue, coordinating adoption events and fundraisers, and has also personally fostered and adopted more than 20 shelter animals.

Christy Caplan: Vet Tech

Christy is a certified veterinary technician with more than 10 years of experience covering the pet industry in a journalistic capacity. She specializes in writing about pet health and wellness, and in her personal life, she trains dogs for housework and serves as the communications co-chair on the board of Indigo Rescue, an animal welfare non-profit.

Adrienne Warber: Dog Groomer

Adrienne worked as a professional dog groomer, and she enjoys sharing her knowledge on the topic with readers. She also writes about puppy care and socialization, in addition to sharing grooming tips.

Ann Roberts: Writer

Ann loves cats, and her experience includes breeding and showing British Shorthairs. Ann also writes about cat behavior, coping with grief over the loss of a pet, and feline health issues.

Deana Case: Dog Behavior Specialist

Deana is a dog trainer and Canine Behavior Consultant with experience in a wide variety of dog-related rescues and training organizations. She is interested in several dog-related topics, including adoption and mentoring new dog owners.

Alissa M. Berry: Equestrian

Alissa is an expert in all things equestrian. She began riding at the age of 8, and has taught both children and adults as an instructor. Alissa also holds a B.S. in Equestrian Studies.

Gabrielle Appplebury: Writer

Gabrielle keeps two Mustang rescues, who she trained herself. She previously employed them as therapy horses in her private practice as a marriage and family therapist, before they retired.

Our Leadership

The leadership at LoveToKnow Pets and LoveToKnow Media includes industry leaders and experts.

Howard Love: Founder

Howard founded LoveToKnow Media in 2005 with the mission of making the world smarter. He’s been founding, funding, and managing startups for more than 30 years. His first book, The Startup J-Curve, drew praise from Entrepreneur, Inc., MSNBC, and Venturebeat.

Ethan Trex: Chief Executive Officer

Ethan joined YourDictionary in 2021 and is now CEO of LoveToKnow Media. Before that, he spent 11 years at Mental Floss as President and Editorial Director.

Debbie Vasen: Chief Content Officer

Debbie currently leads all content initiatives and directives for LoveToKnow Media. Her passion for content and digital products combine in her ideas and strategies to enhance our offerings.

Carrie Grosvenor: Managing Editor

Carrie has worked with LoveToKnow since 2008. As the managing editor, she oversees a team of writers, editors, and image specialists to produce content for LoveToKnow.com and LoveToKnow Pets.

Our Company

LoveToKnow Media has been a trusted resource for audiences around the world for more than a decade. We believe that a good life is inspired by love and guided by knowledge. We empower expansive and global audiences with clear, credible, and comprehensive content that informs and inspires.

Beyond LoveToKnow Pets, you’ll also find us at the following web properties.

LoveToKnow: Clear, comprehensive, and credible, our content celebrates curiosity and satiates inquiring minds. LoveToKnow is the digital destination for the information you need and love to know.

YourDictionary: With precise definitions, example sentences, and smart grammar tips, YourDictionary has everything you need to be a clearer, more confident communicator.

Wordfinder: Transforming scrambled letters into a high-scoring word can be the difference between winning and losing your favorite word game. With WordFinder, you’ll never again be at a loss for words.

GolfLink: The most inclusive online golf community, GolfLink offers players of every skill level access to resources to enjoy the game, including information on more than 20,000 golf courses and tee times.

Bibliography: Take the stress out of citations with a quick, automatic, and easy-to-use bibliography maker. Any project can be top-notch with Bibliography.

Contact Us

LoveToKnow Media,
1275 US Highway 1 Unit 2 - 6084,
Vero Beach, FL 32960-4706

E-Mail: admin@lovetoknow.com

LoveToKnow welcomes feedback from its visitors. If you find an exceptionally well-done article or helpful topic, or if you'd like to request information about a popular topic you would love to know about, contact us today!